2011 Annual Conference
A Social Media World — The New Business Reality

November 13–15, 2011
Sheraton Toronto Airport Hotel
801 Dixon Road, Toronto, Ontario, Canada

MONDAY, NOVEMBER 14

9:15 – 10:15
Consumer’s Concerns in a Social Media World

SPONSORED BY

Dale Goldhawk, award-winning Broadcaster and Journalist

10:45 – 11:45
Innovation — Building the top line to get a better bottom line!

Ric Williams, President, Williams & Goffin Consulting Inc. (presentation PDF)

1:00 – 2:00
Exploring and Embracing the World of Social Media

SPONSORED BY

and its operating companies,
Allied Van Lines Canada
North American Van Lines Canada

Mark Evans, ME Consulting (presentation PDF)

2:00 – 3:00
A Public Relations Partnership = ROI

David Eisenstadt, Partner, The Communications Group Inc. Dan Hopkins, COO, Two Men and a Truck – Canada

(presentation PDF)

3:00 – 3:30
Ice Cream Break

SPONSORED BY

3:30 – 4:30
Will You have a Future in International Moving?

Terry Head, President, International Association of Movers (presentation PDF)

5:30 – 9:30
Chairman’s Reception and Awards Dinner

8:30 – 9:30
North American Economic Outlook — Will the Recovery be Sustained?

SPONSORED BY

Paul Ferley, Assistant Chief Economist Economics Department, RBC (presentation PDF)

10:00 – 11:00
Canadian Anti-fraud Centre — PHONEBUSTERS

John Schultz, Ontario Provincial Police

11:00 – 12:00
Privacy Issues in Recruiting and Managing Your Workforce

Nadine Zacks, Lawyer, Hicks Morley Hamilton Stewart Storie LLP (presentation PDF)

12:00 – 1:30
Annual General Meeting and Open Discussion

1:30 – 4:30
BE DiFFERENT or Be Dead

SPONSORED BY

Roy Osing, President and CEO, Brilliance for Business (presentation PDF)